Sky Bet originally started back in 2000 after taking over the fairly popular Surrey Bet.
It wasn’t until 2002 that they rebranded with the Sky name.
From there they’ve become one of the major players in sports betting.
Sky Bet have been involved with some big acquisitions.
Through diversification and growth, they’ve made themselves a household name and the regular bookmaker for users all around the world.
Sky Bet run their sportsbook alongside casino games and poker tables; Sky Vegas, Sky Casino, Sky Bingo & Sky Poker.
They have thousands of daily users and fairly high traffic at all times.
Sky Bet believe that any event can be made more interesting with a bet and look to allow people to have some action in a variety of events.
Let’s take a closer look at how their sportsbook works and what value there is for the customer.
Check out our thoughts in this Sky Bet review.
You can find Sky Bet’s sign-up offer here:
Sky Bet software is covered with their signature sky blue colours that identify the brand.
On their website, the home page shows all of the latest games, promotions and markets which are updated every day.
Despite a fairly full home page, with mini games and other promotions, the site is well laid out with visible shortcuts to each section.
The top sporting events are shown prominently so you don’t miss out on the action.
Sky Bet’s main website is fast to load and not clunky at all, as you might expect from a popular internet supplier.
You can flick through each section with relative ease allowing you to find the appropriate page quickly.
There are options available for the user to customise their experience.
This ranges from views to the odds format and lets you personalise your gameplay.
The software is more distinctive than other brands and promotes a fun atmosphere with a lot of fresh new games constantly being added.
It’s a smooth interface that allows the user to use it easily.
Sky Bet are also well known for their mobile features.
They have a complete mobile website that offers all the gaming options and features as their full site.
It runs quickly on all mobile devices.
Sky Bet have also created an exclusive sports betting app.
The Sky Bet app gives you full control of your betting in the palm of your hand.
They keep it updated with the latest odds and updates, and it allows you to place bets or cash out bets with the touch of a button.
Nowadays more of us are using mobile devices rather than laptops or PCs so it’s frustrating if a company doesn’t have the full mobile capability.
Sky Bet have done well to create a user-friendly experience for those on the go with the full range of features.
Table of Contents
Sky Bet Sports & Markets
Sky Bet have a full range of sports you can bet on.
This includes all the mainstreams of horse racing, football, tennis and more.
They also cater to the American market with sports like basketball, American Football and Baseball.
Sky Bet also has a section dedicated to world events and politics.
They offer odds on upcoming election results, referendums and who the next world leaders will be.
All in all Sky Bet are offering a very diverse range of events you can bet on, allowing everyone to get involved.
Within each of the sports and events, there are a variety of markets offered.
They have all the usual lines you’d expect and some more detailed options to gamble on.
For football events, they often have unique bets based on multiple actions and these specific bets can come with a potentially good payout.
Sky Bet come across as a smaller bookmaker but don’t be fooled.
Within their site, they have a lot of sports and a lot of markets on offer 24/7.
Sky Bet In-Play & Cash Out
As well as pre match betting Sky Bet offer in play markets on a lot of events.
This lets you place bets even after events have started with markets that are constantly being updated and changed.
It’s easy to use and a great opportunity if you’re watching a game and think you can see the outcome, or if you’re busy and miss the start of an event you would normally bet on.
Sky Bet have slightly different options for pre match bets and in play bets but they both normally include all the common markets.
There is a slight 5-20 second delay on placing bets but it should be made clear once it’s confirmed.
The perfect addition to their in-play feature is their cash out option.
On most pre match and in-play markets, you are given a cash out option.
This will be a portion of your stake/winnings depending on what’s happening in the event.
This lets you stay in control of the action.
You can maximise your winnings or limit your losses.
If the pressure is all too much then cash it out and just enjoy watching the rest of the game.
Sky Bet Odds & Live Streaming
Sky Bet have established themselves as one of the market leaders for odds.
They stay ahead of the competition by using models which constantly analyse the competition and their prices, allowing them to stay ahead.
Sky Bet run one of the lowest margins around of just 5% on some events.
This means they are user-friendly and you should see a better return on your money than some of the other mainstream bookmakers.
Sky Bet also offer live streaming on a number of their events, including some of the more popular football matches and tennis.
This is available on the go and you can watch from your mobile device if you have a decent signal.
To watch the streams you’ll need to have set up an account, funded it and placed a bet in the last day.
Also be aware that not every event is streamed either because of copyright issues or because there are no cameras (like in small tennis events).
Sky Bet odds are up there with the best, especially for football.
This means more rewards to their users and better returns on your bets.
Sky Bet Promotions
Sky Bet offer promotions for new players who are depositing for the first time.
There are often matched deposit bonuses which give you free money depending on the size of your deposit.
These deposit bonuses are subject to wagering requirements and will normally need to be played through 10-20 times to fully unlock the money.
Sky Bet also has some free bets available at times, and run a weekly free bet club.
They also run seasonal promotions and unique promotions for their long-term customers.
For all the latest information keep an eye on the homepage and your inbox.
Sky Bet is also home to the ‘Super 6’ game, the free weekly competition whereby someone can win £250,000 (or more) if they can correctly guess the scores of their 6 chosen fixtures. Considering it’s free to enter, you’d be foolish not to try!
Deposits and Withdrawals
Sky Bet offer all of the usual deposit options into your account including credit cards, debit cards, Skrill, Paypal and other Ewallets.
There is no charge for depositing your funds.
Sky Bet withdrawals normally have to be processed using the same method as you used to deposit.
There is normally no charge for withdrawals but there may be fees incurred for using an Ewallet service.
Sky Bet withdrawal times are better than industry standards.
Most methods will take less than 7 working days but you can expect payment in 3 or 4.
However always allow time for the money to come into your account as delays do happen.
You will normally be asked to verify your account before withdrawing.
This involves sending scanned copies of your ID and proof of address to the customer service team.
It can take them up to 48 hours to process the documents and then after that your funds are free to be withdrawn.
Sky Bet Customer Service
Sky Bet offer customer service through on site live chat, email and there is a phone number you can call.
Generally, for all minor issues live chat can resolve the problem but you may have to phone if the problem is serious.
Sky Bet are always trying to improve their customer service to ensure all customers are happy.
Sky Bet Reputation
Sky Bet have not been involved in any major scandals that have emerged into the mainstream.
There have been reported incidents where incorrect odds were displayed and when users bet on them the odds weren’t honoured.
However, this is known to happen from time to time with bookmakers and is known as palpable error.
This allows them to void bets on obvious pricing errors.
It’s always worth reading through their Terms and Conditions and often there is a maximum winning clause for specific sports.
There has also been some criticism of their relationship with Sky Sports and their ability to influence betting decisions.
Generally, Sky Bet seem to be playing fair with their odds and payouts, with no real trouble to the user.
They seem to be happy to address any issues that customers have with their customer service team.
Sky Bet reviews seem generally positive of the sportsbook, people appreciate the games on offer and the simplicity of the service.
They have built up loyal customers.
The gameplay, odds and extras keep people coming back to Sky Bet rather than going elsewhere.
Our Last Thoughts…
With well-made software and comprehensive betting lines Sky Bet have managed to separate themselves from a lot of the other mainstream bookmakers.
They have good, user-friendly, software which has been translated well onto their mobile features.
This allows for easy navigation between events and simple betting.
They also have a fairly robust range of sports to bet on, with varied markets for each.
This means you can bet freely on a number of different outcomes and the cash out option lets you stay in control of the action.
Overall Sky Bet have shown themselves to be a fairly trustworthy bookmaker, offering good odds on many sports.
They are user-friendly and offer some bonuses to give more value to the customer.
If you’re looking for a new sportsbook then Sky Bet is definitely worth checking out.